Virgin Trains have selected iport4business to implement an integration project comprising several of their internal systems relating to train time performance and engineering data to improve their customer management functions. The company, based in Birmingham, will begin testing and piloting the solution using a hosted crm model initially that will dramatically reduce costs and allow them to manage the complex project without any impact on their internal IT infrastructure. Once the pilot system proves effective and is fully tested, it will be brought in-house and rolled out to all the relevant users and customers.

"This is a great example of how a hosted CRM product can be used to a) pilot a complex and potentially expensive IT solution with minimum cost and impact to the business and b) take a CRM solution and use it in a totally new and novel way to deliver a very comprehensive solution to a complex business problem" says Chic McShery, CEO iport4business.