You would be forgiven for thinking that running a fleet of charter boats that take anglers fishing for marlin would be the last place to find cutting edge business software. But Tracy Ehrenberg is nothing if not ambitious and visionary. Based in Cabo San Lucas, Mexico, Pisces Sportfishing now run a fleet of over 30 world class marlin charter boats and serve a very select US clientele in a highly competitive market. Tracy knew that she needed to deliver better service to differentiate her business from all of the other charter operations in Cabo and she asked us to help her build a innovative web based bookings and catch recording system so that her clients could keep track of their charters, enter competitions, hold catch records and specify booking preferences (such as boats, captains and crews etc).
“What started as a booking system to replace our diary now runs our entire business. We have half a dozen agents using it 24/7 and the fact that we didn’t have to buy any hardware or software is a major benefit – we just log on from wherever we are and we get instant access to all of our systems. Our business would not function without it now and, despite being placed in the very farthest tip of Mexico, the service we get from the iport team is second to none.” Tracy Ehrenberg, Owner, Pisces Sportfishing, Cabo San Lucas, Baja California Sur, Mexico
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