SPAR is a well recognised, respected and trusted brand: 98% of people in the UK recognize the name SPAR and 74% of people in the UK live within ¾ mile of a SPAR store. This means that for them the integrity of the brand is everything and every partner they choose must ensure that brand identity is maintained – a process which goes well beyond the logo. The SPAR IT team based in Scotland wanted to develop an online system for their retail outlets which linked to their centralized Purchase Requirements system and one that allowed forward ordering, promotions, customer interactions and store planning/management to take place.
“We took a considerable amount of time to evaluate and select the correct business partner for this critical project and we were very impressed both by the quality of iport as a product and also the professionalism of the iport development team who implemented the solution” Graham Murdoch, Director of IT, SPAR Scotland
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Retaining control of all processes and messages