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About iport portal software applications and complete portal solutions.
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iport4business
T: (+1) 281 913 1872 (USA)
T: (+44)(0)1236 439447 (UK)
E: info@iport4business.com
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 Procedural Control
 Case Study: SPAR Scotland
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Business
One of the best known European Food Retail chains .
The Background
SPAR’s aim was to improve communications with their customers and reduce costs of processing.
In such a diverse group, one of the key challenges was to identify their main customer types. The most obvious is the retail shopper, but the SPAR stores themselves are also customers of the SPAR group. It rapidly became clear that some of the biggest operational gains could be made by improving relationships with these key retailers.
The solution had to address the following key issues:
The Solution
Design and deliver a quality Retailer Portal that interfaced with the existing SPAR ERP system. The site has been developed with the following audiences in mind:
SPAR Members
The site focuses strongly on developing relationships with the SPAR stores through a feature-rich iport Portal. As well as order online facilities, retailers can use iport’s advanced CRM facilities to contact SPAR staff for additional information requests such as delivery information, sales and customer services issues. Other functions on the site include interactive news forums and online document management.
SPAR Shoppers
Consumers can visit the site to view in-store promotions, print eCoupons and enter competitions. This is aimed specifically at adding value to the SPAR experience for shoppers, increasing sales through the store and encouraging consumers to provide their details for future direct marketing opportunities.
SPAR Corporate
Provides corporate information: including objectives, company history and details of recent activities and initiatives. Contact facilities and a recruitment tool are also provided to encourage prospective customers to register their interest with SPAR.
www.sparscotland.co.uk
The Benefits
The online order facility has greatly enhanced the service available to SPAR retailers. There has also been huge interest from shoppers in the online eCoupons and online competitions. SPAR has also found that their profile with suppliers has improved significantly as a result of the web based presence.
Other benefits:
The Results
The award winning SPAR Retailer Portal is believed to be one of the most extensive web based solutions in the convenience retail store market sector. Innovative features such as eCoupons and online competitions build loyalty with shoppers, whilst time saving measures introduced through the members area secure site have generated savings for SPAR and the retailers themselves.
“ We took a considerable amount of time to evaluate and select the correct business partner for this critical project and we were very impressed both by the quality of iport as a product and also the professionalism of the iport development team who implemented the solution ”
Graham Murdoch
(Director of IT)
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Want to know more?
For further information regarding iport Portal software or iportinstant please contact:
sales@iport4business.com
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Improve customer relationship management